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Mobile App Installs
CPI and post-install event campaigns for iOS and Android.
Payout model: CPI / CPA (post-install event)
App campaigns pay on install alone or on a deeper post-install event (registration, first purchase, level completion) depending on the advertiser's goal. MMP integration keeps attribution accurate across both stores.
For Advertisers
- MMP integration (Appsflyer/Adjust-style postback support)
- Install-only or post-install-event payout models
- Geo, OS, and device-tier targeting
For Publishers
- iOS and Android inventory sold as separate campaigns
- Incentivized and non-incentivized traffic offers kept distinct
- Real-time install-to-event conversion reporting
Sub-categories in Mobile App Installs
Gaming app installsUtility & productivity app installsFinance app installsShopping app installs
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