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Home Improvement
Roofing, windows, bath, and HVAC project leads.
Payout model: Pay Per Lead & Pay Per Call
Home services covers a wide spread of project types and price points. Advertisers set project-value thresholds and service radius; publishers get category-specific forms rather than one generic 'home improvement' funnel, which lifts accept rates on both sides.
For Advertisers
- Project-type and budget-tier filtering (repair vs. full replacement)
- Licensed-contractor-only buyer pool per category
- Call and web-lead blending within a single campaign
For Publishers
- Separate high-converting forms per project type
- Local-service-area targeting tools built into the dashboard
- Both emergency-repair (high urgency) and planned-project offers
Sub-categories in Home Improvement
Roofing installation, replacement & repairWindow & door replacementBathroom & kitchen remodelingHVAC installation & repairSiding & exterior
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